Verizon<\/p>\n\n\n\n
We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.<\/p>\n\n\n\n
According to Ansoff\u2019s Matrix, this is a new service\/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.<\/p>\n\n\n\n
The proposed idea is a new system that users can buy points.<\/p>\n\n\n\n
$30 = 10 points<\/p>\n\n\n\n
$40 = 15 points<\/p>\n\n\n\n
$50 = 20 points<\/p>\n\n\n\n
Etc.<\/p>\n\n\n\n
Then using the points, they purchase what services they want.<\/p>\n\n\n\n
Unlimited Data: 10 points<\/p>\n\n\n\n
100 minutes calling: 2 points<\/p>\n\n\n\n
Unlimited Text: 8 points<\/p>\n\n\n\n
5 GB Data: 4 points<\/p>\n\n\n\n
Etc.<\/p>\n\n\n\n
(The prices and points are just examples, not actual proposed prices)<\/p>\n\n\n\n
The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.<\/p>\n\n\n\n
MKTG 330, Marketing<\/p>\n\n\n\n
Tim Veach<\/p>\n\n\n\n
Bucher Room<\/p>\n\n\n\n
1 – 3 PM<\/p>\n\n\n\n
Return to schedule<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" Verizon We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each … Continue reading “Paul Hayter, Sam Hayter, Alexus Hernandez & Leslie Reynaga”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[71,1121,1122,1123,41,283,1124,670],"class_list":["post-1550","post","type-post","status-publish","format-standard","hentry","category-fall-2021","tag-bus","tag-hayter-p","tag-hayter-s","tag-hernandez-a","tag-mktg-330","tag-mktg-330-fall-2021","tag-reynaga-l","tag-veach-t"],"_links":{"self":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1550"}],"version-history":[{"count":3,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1550\/revisions"}],"predecessor-version":[{"id":1592,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1550\/revisions\/1592"}],"wp:attachment":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}