A New Outdoor Experience<\/p>\n\n\n\n
A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom\u2019s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom\u2019s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.<\/p>\n\n\n\n
MKTG 330, Marketing<\/p>\n\n\n\n
Tim Veach<\/p>\n\n\n\n
Bucher Room<\/p>\n\n\n\n
1 – 3 PM<\/p>\n\n\n\n
Return to schedule<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":" A New Outdoor Experience A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans … Continue reading “Lillian Bauer, Drayton Caoile, Madison Clark & Jamison Hanson”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[274],"tags":[1138,71,1139,1140,1141,41,283,670],"class_list":["post-1575","post","type-post","status-publish","format-standard","hentry","category-fall-2021","tag-bauer-l","tag-bus","tag-caoile-d","tag-clark-m","tag-hanson-j","tag-mktg-330","tag-mktg-330-fall-2021","tag-veach-t"],"_links":{"self":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1575"}],"version-history":[{"count":1,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1575\/revisions"}],"predecessor-version":[{"id":1576,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/1575\/revisions\/1576"}],"wp:attachment":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}