They Just Did It: How Nike used Michael Jordan, Masterful Communication Strategies, and an Understanding of the American Consumer to Build the Most successful Athletic Brand in the World<\/p>\n\n\n\n
This presentation examines the relationship between Michael Jordan and Nike. The company\u2019s understanding of the social yearnings of the American consumer and how the world used the United States as a model to follow were keys to Nike\u2019s exponential growth through the 1980s and 90s.<\/p>\n\n\n\n
COMM 499, Senior Capstone<\/p>\n\n\n\n
Doyle Srader<\/p>\n\n\n\n
L203B<\/p>\n\n\n\n
8:30 – 9 AM<\/p>\n","protected":false},"excerpt":{"rendered":"
They Just Did It: How Nike used Michael Jordan, Masterful Communication Strategies, and an Understanding of the American Consumer to Build the Most successful Athletic Brand in the World This presentation examines the relationship between Michael Jordan and Nike. The company\u2019s understanding of the social yearnings of the American consumer and how the world used … Continue reading “Jordan Whittenburg”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1670],"tags":[661,49,73,688,1671],"class_list":["post-2783","post","type-post","status-publish","format-standard","hentry","category-fall-2009","tag-capstone","tag-comm","tag-comm-499","tag-srader-d","tag-whittenburg-j"],"_links":{"self":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/2783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2783"}],"version-history":[{"count":1,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/2783\/revisions"}],"predecessor-version":[{"id":2784,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/2783\/revisions\/2784"}],"wp:attachment":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}