{"id":313,"date":"2017-12-03T20:47:57","date_gmt":"2017-12-03T20:47:57","guid":{"rendered":"http:\/\/aceday.bushnell.edu\/?p=313"},"modified":"2025-05-14T15:38:29","modified_gmt":"2025-05-14T15:38:29","slug":"anika-rasubala-alexis-westbrooks","status":"publish","type":"post","link":"https:\/\/aceday.bushnell.edu\/?p=313","title":{"rendered":"Anika Rasubala, Alexis Westbrooks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">New Umpqua Ice Cream Flavor<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy\u2019s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company\u2019s that sell chocolate cookies and cream ice cream. For example, one of America\u2019s top ice cream brand, Breyer\u2019s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don\u2019t have is the appeal of a local company. Umpqua is \u201cfamily owned and family operated\u201d. We are going to show why paying that extra dollar is worth it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MKTG 330, Marketing <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tim Veach<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SPS 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1 &#8211; 3 PM<\/span><\/p>\n<p><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1ewWtaI0atW6gSZbSl51MXlKBHpgJci9NGmuY2PVLhPE\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener noreferrer\">Return to schedule<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Umpqua Ice Cream Flavor Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy\u2019s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is &hellip; <a href=\"https:\/\/aceday.bushnell.edu\/?p=313\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Anika Rasubala, Alexis Westbrooks&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[81],"tags":[71,41,781,670,782],"class_list":["post-313","post","type-post","status-publish","format-standard","hentry","category-fall-2017","tag-bus","tag-mktg-330","tag-rasubala-a","tag-veach-t","tag-westbrooks-a"],"_links":{"self":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=313"}],"version-history":[{"count":3,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":873,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=\/wp\/v2\/posts\/313\/revisions\/873"}],"wp:attachment":[{"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aceday.bushnell.edu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}