A Study on the Relation Between Model’s Postures and Dominance
Despite the prevalence of social science research on gender differences in dominance-submission cues, the topic remains understudied in the field of communication. In particular, there is very little research analyzing static images of men and women. Studies of communication through other media have supported the idea that depictions of men and women, even in recent years, are often presented in a stereotypical manner. The present study endeavored to examine differences in dominance-submission behavior according to gender in online magazine images. The hypothesis was that the images would depict men and women in a manner that is consistent with traditional gender roles. The hypothesis was tested via a content analysis of 66 images of men and women collected from two magazine websites. The data was then analyzed and interpreted through a measurement created by the researchers. The data showed support for the hypothesis. The implications of these findings and their potential impact on future research are discussed.
COMM 430, Nonverbal Communication
Doyle Srader
L203
1:30 – 2 PM