Tag: MKTG 330

Jennifer Banning, Gabe Fatooh, Purity Maina & John Stephens

New Product Expo – GameStop eSports

GameStop once dominated the retail gaming industry through sales of physical games, consoles, systems, and accessories. Since 2013, GameStop’s revenues have steadily declined as video game manufacturers are offering downloadable games through their own digital storefronts. For GameStop to survive, they will need to re-position the company to satisfy customer needs in a familiar yet different way.

We will present a marketing strategy focused on GameStop’s re-positioning into eSports, the rapidly developing competitive video gaming industry. Utilizing an arena model, GameStop will provide training for teams, and facilities for lease for events and tournaments, in a unique environment.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Lillian Bauer, Drayton Caoile, Madison Clark & Jamison Hanson

A New Outdoor Experience

A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom’s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom’s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Keishon Dawkins, Halle Neumann, Kalina Rojas & Steven Schlabach

New Project Expo- Gatorade Pre-Train

Gatorade will develop a pre-workout that is plant based and sustainably sourced. This will further solidify loyalty of the existing market of athletes. It will also penetrate a different market segment of environmentally conscious people that may not have previously been reached. There will be a product demonstration, brochure explaining product importance, and a prospective customer interview.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Mason Delamarter, Melody Garcia, Daniel Quirk & Nathan Wirth

Prime Student+

The company we have created a new product for is Amazon, an American multinational technology company. We will be creating a new branch of the Prime Student subscription service called Prime Student+, which will allow students to pay an additional fee per semester/term for full access to thousands of textbooks, both in physical and digital editions.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Paul Hayter, Sam Hayter, Alexus Hernandez & Leslie Reynaga

Verizon

We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.

According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.

The proposed idea is a new system that users can buy points.

$30 = 10 points

$40 = 15 points

$50 = 20 points

Etc.

Then using the points, they purchase what services they want.

Unlimited Data: 10 points

100 minutes calling: 2 points

Unlimited Text: 8 points

5 GB Data: 4 points

Etc.

(The prices and points are just examples, not actual proposed prices)

The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Hannah Hull, Liz Jarvis, Tyler King & Jacob Lilley

Marketing 330 Product Proposal: Bringing Back the Classics of the Past

We will give an Oral Presentation for Marketing 330 Product Proposal: Bringing Back the Classics of the Past. This presentation will describe a product development proposal for Chevy.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Ashley Alldridge, Katia Burke, Daniel Gerlach, & Alex Nyman

Instant Pot Smart WIFI: Sectioned Edition 

This presentation includes a new product expo booth feauturing a prototype of the Instant Pot Smart WIFI: Sectioned Edition, a pressure cooker designed to bring convenience to your countertop. Through the presentation of this product and the highlighting of its new features, capabilites and compatibility with existing technological applications, our new cookware differentiates itself from the other competitors in the market. We will be discussing its practical applications and the marketing strategies that we will employ. This product will add value to any home, at any time.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Liam Bedford, Amy Burbee, Zach Flanders , Jennifer Herrera, & Gunnar Lassen

Epic Provisions – PNW Elk 

The new Pacific Northwest (PNW) line of Epic bar introduces it’s first organic, nature-inspired, Elk bar line that aligns with the Whole Animal Project.  This new flavor option fits perfectly with the “Live Wild, Eat Free” slogan and will specifically emphasize the bountiful PNW offerings.  Elk provides healthy protein options that are preservative, gluten-free, without MSG and sugar and honors our ancestor’s diets that continue to respect nature and clean eating.    

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Hannah Bucher, Kelsie Hellwege, Brad Keller, Logan Oakerman & Ryann Reeves

Starbucks Buff Blend 

Our project consists of a booth presenting at a new product expo, introducing the Starbucks Buff Blend. This is based on evidence that this product will be successful in its target market. Moreover, our booth will include a digital presentation of how our product will succeed and benefit the market. We will also have an array of sample product prototypes for our booth visitors to test out.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Shawn Carson, Malik Corey & Makenna Hadaller

Smart Nutrition   

Our product is a cutting board, but this is not an ordinary wooden or plastic cutting board from the store that will only last a few months. This cutting board is able to protect the knife from going dull longer. Our cutting board will help everyone from athletes, chefs, those who want to eat healthy and everyday people. With our cutting board Smart Nutrition, you can cut, weight and dispense accurate portions. This kitchen must-have will help save time, improve cooking skills and help promote healthy eating. Smart Nutrition has multiple surfaces to prevent cross-contamination. The scale can measure in grams, kilograms, ounces, pounds, and milliliters. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Daniel Carter, Ethan Crofts, Gage Garcia, Shawn Johnson & Ray Thomas

Cabela’s ATLAS app 

We are developing a prototype app that will be a very resourceful tool for hunters and outdoorsman and present it with a prototype of the app and a powerpoint   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Julian Hernandez, Jose Magana, Jovany Sanchez & Nicolas Schapochnik

Nike Smart Soccer Ball 

In the world of sports, technology is building better athletes, and keeping them safer on the field. With that in mind, we came up with the idea for an innovative product for Nike, a smart soccer ball that allows players to take their game to the next level. 

The Nike SS ball is a smart soccer ball that a sensor-packed inside that connects with an iOS or android app via Bluetooth and sends your game data to your device. The application presents an immense amount of data like speed, RPM, and impact zone on the ball. Not only does the Nike SS Ball allow users to easily identify strengths and weakness of their kicks it also provides detailed coaching instructions to help improve a shot’s bend or knuckle. The app has tutorials to help beginners and includes progress recording as a regular fitness service. 

It even turns training into a mission mini-game, as if the kicks had to go through a virtual wall, for example, making you kick a specific height to improve placement. After using a full charge, which can last up to two a thousand kicks, the ball can be powered by a wireless charger. In addition to free kicks, this product is suitable for penalty kicks, long-range passes, corner kicks and goal shots. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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Ikani Naulu, Sarah Reinecker, Dylan Silva & Kyler Stutzman

McDonald’s Grilled Chicken McNuggets 

For our ACE Day presentation, our job was to create a new product aimed to be introduced to an existing company or business. We have created the Grilled Chicken McNugget for the famous fast-food restaurant McDonald’s. Through our presentation, we will be sharing all the information we have learned about a product mix, target segments, branding, and corporate objectives from our marketing course in our brand new product. The presentation will be a mock expo style booth, showcasing our product with visual materials, a prototype, research, credit to the current brand, and how our new product idea will be successful.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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Michael Andrews, Dominic Cantu & Andres Martinez

New product Expo: Swoosh Scooter

Our expo booth will introduce a new and fun form of transportation to Eugene, an electric scooter that you can rent off from one of its locations. We are partnered up with Nike and Bird. We want to showcase our product and the marketing mix that we constructed. Our target segments with the Swoosh Scooter are primarily college students that attend the University of Oregon and NCU. The objective of our expo booth is to identify the product and marketing mix with Nike and Bird.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Dani Baker & Canyon Dwyre

New Product Expo: Chewy Fuel

Our product is a chewing gum that contains caffeine developed under Wrigley chewing gum to accommodate to their business strategy. This is developed as an alternative to coffee and energy drinks which contain large amounts of caffeine and sugars. Our target market is 18 to 25 year olds who are looking for healthier ways to get their daily caffeine. The objective of our booth will be to introduce the new product and stimulate potential new customers within the market.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Mary Grace Blaser, Jessica Garner & Madeleine Rosebrook

New Product Expo: Umpqua Dairy-Free Ice Cream

Our objective is to introduce a new line of dairy-free ice cream for Umpqua Dairy since there is a growing market for dairy-free products. Based on our research, we believe the addition of this product will enhance their competitive advantage in the industry. The purpose of our booth is to provide potential consumers with product samples, as a well as our research and knowledge on its anticipated success.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Logan Davis & Jacob Plunkett

New Product Expo: Space-Saving Chair

Our product is a chair that folds into a bench. This is developed for Resource Furniture to help improve their selection of space-saving furniture. Our presentation will be to demonstrate our product, show the marketing plan, and how it will improve the company’s ability to reach their target audience.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Zach Drach & Joshua Goins

New Product Expo: Extra “Space” Gum

Our product that we are showcasing is a new gum distributing container for used gum after it has been chewed. The company our new product is for is “Extra” gum; we hope to use this product to build additional market share with new customers along with building a positive environmental view of our company to customers. We hope to use this booth at ACE day to create conversation about our new product (Extra space gum), as well as to showcase the marketing mix and promotional strategy of our product.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Ana Paredones & Jane Taimalie

New Product Expo: Apple Air Boom

Apple Inc. is expanding our product line with the introduction of Air Boom headset. We will be demonstrating the applications of our marketing mix in our product to attract customers in the exciting experience of our new product at our booth.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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Courtney Alldridge, Jenna Christenson

MICRO TOPGOLF

Our product idea is to take TopGolf and bring it to smaller cities by downsizing the facility. This will be accomplished by offering the Top Golf experience to markets that have an appropriate demographic, that will be able to support this type of entertainment. The appropriate demographic will be specifically related to income and wealth of the prospects, and size of the city, along with other factors such as access to land and property that will support the footprint for MICRO TOPGOLF facility. Top Golf typically targets larger cities, but our product is going to target smaller cities. We will overall be creating a MICRO TOPGOLF facility, with fewer bays, floors, and less overall square footage.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Caeli Barnhart, Riley Charlish, Lauren Oliver, Jacob Pitts

The Half Loaf

For ACE Day, my group will be presenting our product expo for our Marketing 330 class. We will be sharing our product that we have created which is The Half Loaf. We thought of the idea to create the Half Loaf for individual households who may not use as much bread as others and ultimately end up throwing it away. In our product demonstration, we will be sharing the implications and strategies we have learned throughout the Marketing course and applying it to our product. In the presentation we will be showing our new Half Loaf that we have paired up with Wonder Bread and showcasing our new packaging as well. We will be explaining our product, pricing and promotion that we have developed for the Half Loaf. We will also be sharing about our competitors, our SWOT, our goals and objectives and the age group we are aiming for. Throughout the product demonstration, members listening will find out about the difficulties of starting up a new product and the steps that need to be taken in research before it is released.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Macy Beierle, Keri Schwarz

Signature Assignment Presentation

The main purpose of this presentation is to create a new prototype and showcase the steps in doing so. The prototype “HI-Coverage Highlight” is unique in more ways than one. This prototype consists of a well-known cosmetic brand’s two best-selling items and mixing them together to create a new makeup product.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Antonio Campos, Josh Chesnut, Harley Gilpin

Hybrid Elite Backpack

Whether you’re an elite athlete headed to the gym, competition or the classroom, Hybrid Elite backpack will keep you organized. Featuring multiple pockets, water-resistant fabrics, solar-panels, USB ports and comfortable padded straps to keep you going all day.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Anika Rasubala, Alexis Westbrooks

New Umpqua Ice Cream Flavor

Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy’s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company’s that sell chocolate cookies and cream ice cream. For example, one of America’s top ice cream brand, Breyer’s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don’t have is the appeal of a local company. Umpqua is “family owned and family operated”. We are going to show why paying that extra dollar is worth it.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Tomás Carradero, Tyler Farmer, Adrian Palacios

Vaseline, Warmth Lotion

Many people like to apply lotion to their skin because they like to have smooth skin. In our group project, we came up with a Vaseline lotion that feels warm and more comfortable when applied. Regular lotion doesn’t do that. It is cold when you use it and sometimes doesn’t feel comfortable. The main idea for our product is to make people feel more comfortable with their skin while using the lotion. Since it keeps the skin warm, it may also be helpful to the homeless who are out in the cold. It will keep them warm and fresh. We will be setting up our booth with various poster boards to physically show and explain our product. Also we will be hooking up our computer with a large TV or monitor to show a short video on how we advertise the product.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Joey Garcia, Amanda Hadsell, Angel Sandoval

Hawk Eye Innovation, The Right Call

We are promoting “The Right Call”, which is a technological innovation that will increase the official decision accuracy for sports. “The Right Call” is a system that includes three products, which are (1) sensors that are located within a ball for the sport that it is being used in; (2) sensors that will be placed underneath the sidelines; and (3) wireless, Bluetooth enabled smart watches. Refs will be able to make the right call using the smart watches that notify the officials if the ball has completely crossed any lines. This can be used in most sports that use a ball. We are going to set up our booth with a table with three sections that are divided by sport. We are also going to be using a display board to show how the sensors will be used. A prototype of the special watch that the officials we will be using to help determine the call will be displayed. Sensors that are located within the balls based upon the sports requirements will be used, as well as a laptop to display some visuals.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Bradley Harp, Nicholas Rubino, Alexis Wilks

Ben & Jerry’s Ice Cream, Coffee, Caramel, Fudge Ice Cream with Coconut Milk

We are offering a non-dairy alternative to traditional ice cream. Ben & Jerry’s already offers a few non-dairy flavors using almond milk, however we believe through our observation and research that there was an opportunity to expand the non-dairy line by offering a coconut milk option.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Bill Helmer & Bart Peterson

Safeway Bakery, the Snickerdoodle Danish

The Snickerdoodle Danish, is a pastry that combines the best of both worlds, for those who like Danish and snickerdoodles. We will be using an iPad to display photos and layout of the whole bakery department at Safeway and where our product would be offered in the department itself.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Hanna Mack, Nick Mack, Monique Thompson

Fitbit Flash

The FitBit Patch is a patch that can be applied directly to the skin on certain areas of the body, recording things like heart rate. The patch can then be connected to other FitBit connected devices in order to transfer the data collected by the patch into the FitBit fitness database. Our booth will have our product prototype and computers to air our product commercials. There will be some displays of the benefits of the product as well. We will be using multiple forms of technology to complete and show off our product at the Expo. The product itself will use Bluetooth technology, a pedometer, and heart rate monitor. The patch will send the data through Bluetooth to the user’s cellular device. FitBit already has an App in place to collect this data and allow users to make goals. Our team will create a commercial to show off how our new product can benefit the lives of our customers.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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