New Umpqua Ice Cream Flavor
Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy’s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company’s that sell chocolate cookies and cream ice cream. For example, one of America’s top ice cream brand, Breyer’s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don’t have is the appeal of a local company. Umpqua is “family owned and family operated”. We are going to show why paying that extra dollar is worth it.
MKTG 330, Marketing
Tim Veach
SPS 100
1 – 3 PM