Tag: Veach T

Courtney Alldridge, Jenna Christenson

MICRO TOPGOLF

Our product idea is to take TopGolf and bring it to smaller cities by downsizing the facility. This will be accomplished by offering the Top Golf experience to markets that have an appropriate demographic, that will be able to support this type of entertainment. The appropriate demographic will be specifically related to income and wealth of the prospects, and size of the city, along with other factors such as access to land and property that will support the footprint for MICRO TOPGOLF facility. Top Golf typically targets larger cities, but our product is going to target smaller cities. We will overall be creating a MICRO TOPGOLF facility, with fewer bays, floors, and less overall square footage.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Caeli Barnhart, Riley Charlish, Lauren Oliver, Jacob Pitts

The Half Loaf

For ACE Day, my group will be presenting our product expo for our Marketing 330 class. We will be sharing our product that we have created which is The Half Loaf. We thought of the idea to create the Half Loaf for individual households who may not use as much bread as others and ultimately end up throwing it away. In our product demonstration, we will be sharing the implications and strategies we have learned throughout the Marketing course and applying it to our product. In the presentation we will be showing our new Half Loaf that we have paired up with Wonder Bread and showcasing our new packaging as well. We will be explaining our product, pricing and promotion that we have developed for the Half Loaf. We will also be sharing about our competitors, our SWOT, our goals and objectives and the age group we are aiming for. Throughout the product demonstration, members listening will find out about the difficulties of starting up a new product and the steps that need to be taken in research before it is released.  

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Macy Beierle, Keri Schwarz

Signature Assignment Presentation

The main purpose of this presentation is to create a new prototype and showcase the steps in doing so. The prototype “HI-Coverage Highlight” is unique in more ways than one. This prototype consists of a well-known cosmetic brand’s two best-selling items and mixing them together to create a new makeup product.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Antonio Campos, Josh Chesnut, Harley Gilpin

Hybrid Elite Backpack

Whether you’re an elite athlete headed to the gym, competition or the classroom, Hybrid Elite backpack will keep you organized. Featuring multiple pockets, water-resistant fabrics, solar-panels, USB ports and comfortable padded straps to keep you going all day.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Anika Rasubala, Alexis Westbrooks

New Umpqua Ice Cream Flavor

Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy’s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company’s that sell chocolate cookies and cream ice cream. For example, one of America’s top ice cream brand, Breyer’s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don’t have is the appeal of a local company. Umpqua is “family owned and family operated”. We are going to show why paying that extra dollar is worth it.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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Tomás Carradero, Tyler Farmer, Adrian Palacios

Vaseline, Warmth Lotion

Many people like to apply lotion to their skin because they like to have smooth skin. In our group project, we came up with a Vaseline lotion that feels warm and more comfortable when applied. Regular lotion doesn’t do that. It is cold when you use it and sometimes doesn’t feel comfortable. The main idea for our product is to make people feel more comfortable with their skin while using the lotion. Since it keeps the skin warm, it may also be helpful to the homeless who are out in the cold. It will keep them warm and fresh. We will be setting up our booth with various poster boards to physically show and explain our product. Also we will be hooking up our computer with a large TV or monitor to show a short video on how we advertise the product.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Joey Garcia, Amanda Hadsell, Angel Sandoval

Hawk Eye Innovation, The Right Call

We are promoting “The Right Call”, which is a technological innovation that will increase the official decision accuracy for sports. “The Right Call” is a system that includes three products, which are (1) sensors that are located within a ball for the sport that it is being used in; (2) sensors that will be placed underneath the sidelines; and (3) wireless, Bluetooth enabled smart watches. Refs will be able to make the right call using the smart watches that notify the officials if the ball has completely crossed any lines. This can be used in most sports that use a ball. We are going to set up our booth with a table with three sections that are divided by sport. We are also going to be using a display board to show how the sensors will be used. A prototype of the special watch that the officials we will be using to help determine the call will be displayed. Sensors that are located within the balls based upon the sports requirements will be used, as well as a laptop to display some visuals.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Bradley Harp, Nicholas Rubino, Alexis Wilks

Ben & Jerry’s Ice Cream, Coffee, Caramel, Fudge Ice Cream with Coconut Milk

We are offering a non-dairy alternative to traditional ice cream. Ben & Jerry’s already offers a few non-dairy flavors using almond milk, however we believe through our observation and research that there was an opportunity to expand the non-dairy line by offering a coconut milk option.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Bill Helmer & Bart Peterson

Safeway Bakery, the Snickerdoodle Danish

The Snickerdoodle Danish, is a pastry that combines the best of both worlds, for those who like Danish and snickerdoodles. We will be using an iPad to display photos and layout of the whole bakery department at Safeway and where our product would be offered in the department itself.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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Hanna Mack, Nick Mack, Monique Thompson

Fitbit Flash

The FitBit Patch is a patch that can be applied directly to the skin on certain areas of the body, recording things like heart rate. The patch can then be connected to other FitBit connected devices in order to transfer the data collected by the patch into the FitBit fitness database. Our booth will have our product prototype and computers to air our product commercials. There will be some displays of the benefits of the product as well. We will be using multiple forms of technology to complete and show off our product at the Expo. The product itself will use Bluetooth technology, a pedometer, and heart rate monitor. The patch will send the data through Bluetooth to the user’s cellular device. FitBit already has an App in place to collect this data and allow users to make goals. Our team will create a commercial to show off how our new product can benefit the lives of our customers.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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