New Product Expo: Umpqua Dairy-Free Ice Cream
Our objective is to introduce a new line of dairy-free ice cream for Umpqua Dairy since there is a growing market for dairy-free products. Based on our research, we believe the addition of this product will enhance their competitive advantage in the industry. The purpose of our booth is to provide potential consumers with product samples, as a well as our research and knowledge on its anticipated success.
MKTG 330, Marketing
Tim Veach
SPS 100
9 AM – Noon