Academic Creativity and Excellence Day
The semi-annual research colloquium at Bushnell founded by Dr. Tim Bergquist.
A Retrospective and Introspective Look at Innovation in Small Business
This project is about innovation in small business. I will look at the innovative nature of a small photography business from the 1960s and how these innovations related to its external business environment. Upon observing these innovations, I will utilize them as a model to guide innovation in small businesses today.
BUS 120, Introduction to Business and Entrepreneurship
Pete Diffenderfer
L204
2:00 – 2:30 PM
Helping the elderly community with yard work
My goal of helping the elderly community with yard work is to support their independence, well-being, and quality of life. As people age, physical limitations or health issues can make it difficult for them to maintain their yards, which may lead to feelings of frustration, isolation, or even decline in mental and physical health.
BUS 240, Business as Mission
Mitchell Davis
Womack 100
10 – 11 AM
Horizons Business Proposal
PowerPoint presentation discussing the business plan of a youth-centered shelter in Eugene, OR, dedicated to empowering underprivileged students by providing academic support, nutritious meals, and a safe, nurturing environment to foster growth, resilience, and community connection.
BUS 240, Business as Mission
Mitchell Davis
Womack 100
10 – 11 AM
CP Kicks
CP Kicks is a shoe and apparel store that I have created a business plan for that will ultimately serve the community, while serving God. In my business plan I will incorporate all the financial detail, products for sale, services, competition in my market, and community outreach in my business. With these factors in mind I can plan to run an efficient business that is successful and serves God at the same time while uplifting the community.
BUS 240, Business as Mission
Mitchell Davis
Womack 100
10 – 11 AM
Business Proposal
My company is a landscape service company that helps people within the community and high School Athletes with funding for their Sports teams. Our Mission is to grow sports teams’ faith and relationships while helping out within the community. Vision Statement: We want the teams to have a relationship with God and their local community so that the program and the community can grow.
BUS 240, Business as Mission
Mitchell Davis
Womack 100
10 – 11 AM
Strategic Plan for The Eugene Airport Rotary
Presenting a strategic plan for The Eugene Airport Rotary Foundation, including suggestions for future improvement and analysis of current organizational standing.
BUS 499, Business Strategy and Policy
Christy Silverthorne
P103
1 – 1:30 PM
Early Wealth Development Investing
An honors assignment diving into my personal conviction to build & develop upon wealth, viewing it as a responsibility. An overview of the Dave Ramsey baby-steps, the financial route I chose to pursue, and the differences between a traditional & Roth IRA will be given. I will work to shine light on the value of compound interest when flipped in your favor. Further, I will discuss the value of the ability to sleep easy at night, debt-free that seems to have lost importance in many minds.
BUS 120, Introduction to Business and Entrepreneurship
Pete Diffenderfer
P103
11 – 11:30 AM
The Care Farm Consultation Project
As part of my honors thesis, I will present my work as part of the group business capstone project. I will explain, week by week, what I accomplished as team leader as well as the work of the other team members. For additional work, I will also give a small presentation on the history and legal protections of whistleblowers in the United States as a foreword to the capstone presentation.
BUS 499, Business Strategy and Policy
Pete Diffenderfer & Connie Diffenderfer
P103
10 – 11 AM
The Effect of Storytelling on Business Success: How Connection Bridges the Gap Between Product and Consumer
Decades of research have been dedicated to discerning why some businesses are successful and others aren’t. Many analyses have been made, speeches given, and papers written, but the true path to success has eluded discovery while well-meaning pursuers of the answer are overwhelmed with sources of incomplete advice. I’ll be taking four years of business education and combining it with my passion for literature to propose that the missing link between a “by the book” business and true success is the element of story.
BUS 499, Business Strategy and Policy
Christy Silverthorne
S100
4 – 5 PM
Final Research Project
We as a group are developing a business idea that represents a form of holistic mission to serve others. Our business that we are developing is a private school for students that focuses on career paths and more opportunity for what the student wants to learn. Along with that we intend to incorporate Christian values and teachings as well.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
CC’s
CC’s is a profitable business that sells drinks and pastries. In addition, they offer Christian supplies that customers can read, talk about, etc. This cafe will be a safe environment for Christian college students to come and have study groups, read on their own, do homework, or just enjoy a meal. The location of this business will be close to college campuses, so college students who do not have transportation can walk. In addition, this cafe will support diversity, accepting others no matter who they are. Competitors such as: Perugino, Palace Coffee | Bakery, and Studio One Café will be addressed. Along with the starting cost that would range from $100,000 to $1 million.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
Examining the Use of the Transfer Portal
The NCAA transfer portal has opened up many opportunities for collegiate athletes. However, due to NIL deals and other factors, the transfer portal has led to issues in Ethics, specifically where athletes’ morals and values lie within an athletic program. This tool has brought questions to the term “loyalty” among student-athletes. Issues include the increase of athletes entering the portal each year, coaches cannot create a culture if their players come and leave each year, coaches saving money for transfers rather than incoming freshmen, etc. Our solution to our ethical dilemma is implementing a new rule restricting undergraduate student-athletes from transferring until they fully complete two years at their current university. This solution gives them an opportunity to face their problems and try their best to work with the environment they are in. In addition, more money can be used for incoming freshmen rather than coaches saving money on transfers.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
10 AM – Noon
Final Research Project
We are intending to research the topic of sports betting and how it impacts the sports culture and regulations. Whether it is impacting the fans, players, or organizations, we want to understand the negative and positive outcomes such as sports marketing strategies and gambling addiction. There are many arguments for and against sports betting. Some say betting is unethical and corrupt, while others suggest sports betting can be beneficial to the sports industry. We decided to research this topic so we could gather information and decide if sports betting is ethical or if it should be discontinued based on the health and well-being of the sports society.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
10 AM – Noon
Project: Small Business Idea
We are presenting our business idea and showing how we interwove it with faith based values.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
BAM Project
I developed a Child daycare business, “Candy’s Home Day Care,” a unique home-based childcare service in our community that integrates the rich traditions of Chinese culture with Christian values. Our goal is to provide a safe, loving, and culturally enriching environment where every child is valued and embraced as an individual. By drawing inspiration from Christian teachings of love, compassion, and community, as well as the vibrant heritage of Chinese culture, we aim to nurture young minds and hearts. Our holistic approach includes language, customs, and spiritual growth and fosters a sense of belonging and understanding. At Candy’s Home Day Care, we strive to be more than just a childcare facility. We are a bridge that connects diverse cultures and a sanctuary where faith and heritage merge to create a foundation for lifelong learning and a harmonious community.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
Injury Policies in Professional Sports
We are going to evaluate and compare injury policies in the NFL, NBA, and NHL. Injury policies include injury prevention, management, and rehabilitation. We are also going to look at the financial impact of injuries on the players and the organization.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
10 AM – Noon
Composition Kiosk
For the poster presentation, I intend to cover what my business plan is and how its mission will be involved in it. I will take a look at costs and what will be required to make my business.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
Athlete Mental Health Management.
Taking a look at what institutions are doing to protect and treat athletes mental health at a collegiate level of play.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
10 AM – Noon
Impact Threads – a Christian Clothing Brand
Impact Threads is a proposition for a Christian for-profit business that donates a portion of profits to a partnered organization of the customer’s choice. The presented prkyseroduct will be a posterboard providing details to the proposed business, ranging from the mission statement to a SWOT analysis and more.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
The 2023 UAW Strikes: An Analysis of Auto Worker Grievances, Negotiations, and a Proposed Solution
With this project, I will analyze the UAW strikes against automobile companies in recent months. I will analyze the points at issue, the strike and picketing efforts, and the ongoing negotiations between employers and employees. I will also look at the Human Resource policies and management of automobile companies, and offer some potential, mutually beneficial solutions to the dispute.
BUS 315, Human Resource Management
Latrissa Neiworth
L203 (click here to view the live stream)
2:30 – 3 PM
Injury Policies of the NFL
With this project, I will be evaluating the Injury Prevention, Treatment, and Rehabilitation policies of the National Football League. There are a great many factors involved with sports injuries, and I will focus my presentation on six topics specifically related to football injuries: field of play, concussion protocol, equipment, load management, return-to-play policies, and medical expense coverage. I will discuss the NFL’s policies regarding these six injury factors, and propose solutions that will improve these policies.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
L203 (click here to view the live stream)
3 – 3:30 PM
Examining MLB Player Value
The issue that we are looking at is how players are valued and the factors that go into the evaluations. Specifically in the sport of baseball. Mainly what we are looking at is how these crazy amounts of money are being determined for the value of the players. Also if the player is a bust and the teams still have to pay them how does that affect them.
BUS 325, Sports and Recreation Management
Pete Diffenderfer
10 AM – Noon
Renewal L+L
We are presenting our business as mission idea of Renewal L+L, a laundry and landscape buisness that focuses on hiring homeless or people of low income to get them back into the work force.
BUS 240, Theology and Practice of Business as Mission
Pete Diffenderfer
10 AM – Noon
Trouble in Paradise?
Abstract- The focus of this presentation is to highlight the troubles that tourism can bring to small tourist destinations. Sometimes tourists who travel to certain destinations fail to take proper precautions and do their research, which can often lead to dangerous or unfortunate situations for the locals and tourists. In this project, we will be looking at Oahu, Hawai’i and how tourism affected the land and the locals. After researching, we found that tourism for Hawai’i cause a lot of problems and dangerous situations. This project is not to bash on tourists but to bring awareness for small tourist destinations like Hawai’i. We will be focusing on economy, society/culture, and environment.
BUS207- Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
Employee Right to Privacy vs. Employer’s Need to Know (Private Business)
In Desilets v. Walmart (1999), the district court decided that Walmart had violated its employees’ privacy rights by using hidden taping devices to record private conversations. While most privacy laws are loose when it comes to on-site camera recordings, this case decision redefines employee privacy rights in the workplace.
BUS370- Legal & Ethical Issues in Business & Management
Dr. Latrissa Neiworth
11:30am – P103
A Financially Ideal Trip to Japan
This presentation will detail the ins and outs of finding a way to travel and tour different areas in Japan, while still being financially conservative in as many ways as possible. It can be hard to travel anywhere on a budget, but Japan has many options for traveling and touring for cheap that are overlooked. This will list the rates of travel companies, different hotels with varying qualities, specific tours, and destinations that are must-see tourist attractions, including their pricing and the length for those as well.
BUS 207 – Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
For Better or for Worse: Tourism in Chile
This paper will be discussing the advantages and disadvantages of tourism in the country of Chile. It will delve into the effects that tourism has on the natural environment as well as the local economies of Chile. The paper will show how tourism plays a role in conservation and how this outweighs the negative effects it has on the environment.
BUS307: Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
Vail Resorts
We will be doing our presentation on Vail Resorts.We will be going over how the resort is the largest resort operator in North America with a record of 17.3 million skiers visiting and $2.5 billion in revenue for its fiscal in 2022. We will then go into talking about the Accommodations, History, Resorts within, Economics, Demand, Impacts, Transportation. We will also have bar graphs and pictures.
BUS207- Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
Sports Tourism
We are going to compare and contrast the impacts of sports tourism on the host cities during the major U.S. sporting events (Super Bowl, NBA Finals, World Series).
BUS207- Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
Past & Future of supersonic Air Travel and the effects on T&T
A look into the past and future of supersonic flight, and the effects on the travel and tourism industry.
BUS207: Travel and Tourism
Dr. Pete Diffenderfer
10:30am – P103
Strategic Plan for One Hope
We have created a Strategic Plan for One Hope, a local non-profit. Elements of our plan include their vision and mission and plans for moving forward.
BUS499- Business Strategy and Policy
Christy Silverthorne
2pm – Bucher Room
Vision, Mission, and Values as Competitive Advantage for Convergence Physical Therapy and Performance
Abstract- Vision, mission, and values are core tenants of what makes a business functional and beyond that, what makes a business thrive and leads to long term success. Without a vision, there is no direction for the company. Without mission, the company lacks a why, and the values that a company holds direct how it is going to function and what it is going to focus on and prioritize. Convergence Physical Therapy and Performance is a local Eugene based gym that works with clients in a cash based physical therapy model, as well as a strength training model. This presentation examines the tenants of vision, mission, and values as whole and specifically how they apply to Convergence, all under the guise that vision, mission, and values if used properly can be competitive advantages.
BUS499- Business Strategy and Policy (Honors Thesis Defense)
Christy Silverthorne
10am – Bucher Room
Convergence Physical Therapy Strategic Plan
We have created a strategic plan for Convergence Physical Therapy & Performance. The presentation will encompass many different areas of strategy from vision, mission, and values to strategic goals and timelines for implementation.
BUS499- Business Strategy and Policy
Christy Silverthorne
1:30pm – Bucher Room
Marketing of travel and tourism
I will be talking about the effects that marketing has on travel and tourism and specifically airlines and hotels and theme parks/ attractions and the different and similar ways they use marketing strategies to attract tourists.
BUS207: Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
The Tourism Crisis of Haiti
This assignment is about the services that are motivated by faith and hope ought to find a way to fund there services to have beds for there residence.
BUS 307: Travel and Tourism
Dr. Pete Diffenderfer
Poster Judging Contest (L203: 10am – Noon)
Triple Oaks Realty Business Strategy
BUS 499 – Business Strategy and Policy
Christy Silverthorne
2:30pm – Bucher Room
Film Industry as Tourism
In part one of this project, I will examine Hollywood tourism which is traditionally defined as the iconic filming locations associated with films and television shows we all know and love. The tourism industry in Hollywood also includes but is not limited to destinations such as Comic-Con, Hollywood Walk of Fame, and film studio tours. I will examine the sizable role nerd culture has played in the rise of conventions both domestically and abroad. I will also examine the moral and ethical issues regarding Hollywood cemeteries, tours to celebrities’ houses, and other similar issues.
In part two, I will examine the film industry as tourism. Film and television productions do not film often in Los Angeles like in the old days. The most common places are Toronto and Vancouver in Canada, as well as Atlanta, Georgia, and many summer blockbusters film in places like England, Australia, and Bulgaria for tax credits. In addition to these perks, a production brings in hundreds, if not thousands of cast and crew members to these local destinations. These crew members build sets, support and pay local business, and hire locals as crew members and sometimes even as extras. Many of these sets have gone on to become tourist destinations like the Hobbit houses in New Zealand, the sand huts in Tunisia from Star Wars: A New Hope, and many more. A town like Bozeman, Montana gets a lot of Star Trek related tourism because of its association with the iconic show and likewise the show Yellowstone. I will examine the potential economic impacts to these cities, specifically smaller places such as Tbilisi, Republic of Georgia. I will also explore the ethical, moral, and political impacts to the film industry regrading places like China and Saudi Arabia. This is an industry that generates between $88 and $100B globally.
In part three, I will examine sports entertainment events like the Super Bowl, and WWE WrestleMania. These are global events that are both sports, but are presented and produced like any other Hollywood production. These events also bring in people from all over the world who contribute to the local economy, as well as the athletes and crew involved being tourists themselves.
BUS 507 – Entrepreneurship
Dr. Pete Diffenderfer
11am – P003
Team Andrews Capsim Project
Within the business simulation, Team Andrews sought to provide state of the art technology at reasonable prices, with priortizing the ever-changing wants and needs of our customers. We implemented both a niche cost strategy and a differentiation strategy to create desirable products. Our three products included Able, After, and Alpha in which each focused on different segments of the market. We based our weekly decisions and measured our succes on the following: Sales, ROS, leverage, contribution margin and market share. We prioritized employee training hours and recruiting expenditures. In the end, Able was our cash cow, our other products remained stable and we never had to take out an emergency loan.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM
Team Chester Capsim Final Presentation
Chester has offered reliable products to mainstream customers over the past 8 weeks. Our brands offer value by providing unique, affordable options to fit our customer’s lifestyle and needs. We adopted a Cost Leader with a Product Lifecycle Focus, which gains a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. Our products included Cake, Cookie, Cupcake, and Cracker. We have a clear understanding of how our strategy and mission statement relate to our execution, along with how much we aligned our decisions to them. We delivered all relevant information necessary for full understanding on our strategy, and included what we could have done different. Dissection and evaluation of our Product Life Cycles is both thorough and extensive and includes both our success and failure. We spend time looking into our Human Resources, and how HR and Automation, Payroll issues, Retention/attrition issues, and Training $$$ Spent (among others) did over the course our life in relation to each other. Our critique of foundation company success measures is thorough, and we dive into what we have learned about our strategy over the course (both the good and bad). In closing, we make final year projections and wrap up the overall success of the Chester Sensor Company. We project that Chester will end strong in R&D, Marketing, Production, and Finance, and is set to continue growing and building through the foreseeable future.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM
Baldwin Sensors
Throughout this presentation we will be going in depth of our teams journey throughout the past eight weeks of running a business. We will be covering our mission statement, business strategy, the products we created and their life cycles, the positioning of those products, success measures, HR findings, and what we project to come from our business. Throughout this whole process we created two products in two different market segments, high tech and low tech, and did what we thought was best in order to make those products and our business succeed.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM
Team Digby BUS499 Capstone Simulation
Mission Statement
The Digby Company is focused on creating a series of both high-tech and low-tech products to suit the needs of all customers.
Strategy
Digby prioritizes investment in research and development to support innovation which exceeds consumer expectations on multiple price levels.
Product Life Cycles
The starting price for our product Diesel was set at 45$ per unit, with specifications regarding performance and size set at 7.4 (performance) and 12.6 (size). The first shift capacity for Diesel was set at 350 units. The investment approach towards marketing regarding promotion and budget were moderate. We have classified Diesel as our secondary product with Daze as the primary product. Diesel would be considered closer to the high-tech end of the industry. Diesel’s positioning was placed slightly ahead on the perceptual map.
The starting price for our product Daze was set at $35 per unit. The starting first shift capacity was set at 800 units. Performance and size were set at a respective 6.4 (performance) and 13.6 (size). We maintained a similar approach as displayed for Diesel regarding our investment in marketing promo and budget. Daze has remained as our main product closer to the low-tech end of the industry. The positioning for Daze relative to the perceptual map was also slightly ahead.
Product Positioning
With the provided debrief rubric, product positioning scores started at relatively satisfactory levels for Diesel, who saw trouble in the following two rounds based on a scoring system of 0-1.5 with 0 being most desirable. Diesel’s score was brought down to a resounding 0 by the end of round five, marking maximum ideal positioning. Daze never exceeded 1.84 and reached a low of 0 in round four.
Success Measures
The Daze contribution margin was consistently exceeding expectations with a maximum of 43.7% compared to the desired 35% and never dipping below its starting rate of 26.2%. Diesel saw steady growth from 27.8% to 33.7%, staying satisfactory despite an initial loss of 4%. Additional benchmarks were stock prices, which took a hit as positioning fell to unsatisfactory levels and rose again upon product fixes.
Human Resources Findings
Our human resources plan has been consistent with gradual adjustments along the way. We began the first few years with only 20 training hours, but we increased to 60 shortly after. The employee recruitment began with $2,500 per employee while increasing to the maximum of $5,000 shortly after. Also, our company’s automation ratings began small but have increased slowly over time.
Future Projections
As we continue to move into the next two years of company development we are lowering prices to better position ourselves. In addition, we are continuing to put money into marketing and promotional budgets to better position ourselves moving forward.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM
Team Erie Final Presentation
Our research will showcase our findings from decision based data we’ve collected the past seven weeks. Topics addressed will not only go over how our company did from year to year, but it will also be accompanied by comparative data of other teams in the class. Our research also shows the extent of change needed throughout the weekly decisions that would positively and negatively affect our company and the changes made in efforts to make company more successful week to week. This can be seen throughout topics such as Human Resource findings, success measures, product life cycles, and product positioning where we analyze how our decisions affected the company overall.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM