The Effect of Storytelling on Business Success: How Connection Bridges the Gap Between Product and Consumer
Decades of research have been dedicated to discerning why some businesses are successful and others aren’t. Many analyses have been made, speeches given, and papers written, but the true path to success has eluded discovery while well-meaning pursuers of the answer are overwhelmed with sources of incomplete advice. I’ll be taking four years of business education and combining it with my passion for literature to propose that the missing link between a “by the book” business and true success is the element of story.
BUS 499, Business Strategy and Policy
Christy Silverthorne
S100
4 – 5 PM