Tag: Stephens J

John Stephens

Applying the Brand Gap

The book The Brand Gap is an excellent example for how good marketing is done. In order to do this organizations must differentiate, collaborate, innovate, validate, cultivate cultivate which are all major terms that are used in this book. Some organizations tend to do these fairly poorly such as a lot of churches. I have attended two churches on the opposite ends of the spectrum that do marketing poorly by either over or under marketing. Some organizations just have not implemented a plan yet such as the Cottage Grove Humane Society which needs a structured plan of establishing a memorable brand, advertising well, and following the principles of this book.

IDS 499, Senior Capstone

James Berry

P114

1 – 1:30 PM

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Students of MKTG 432

Marketing and Promotional Campaign for the Cottage Grove Humane Society.

Each group has created a marketing and promotional campaign for the Cottage Grove Humane Society. The Society will pick their favorite campaign.  

MKTG 432, Branding, Advertising and Promotions

Christy Silverthorne

L203

2 – 4 PM

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The State of Teaching at Bushnell University

In the Fall 2023 term, a call went out for nominations of Bushnell students who had demonstrated by their observable behaviors that they were committed to approaching their classes as opportunities to learn, not simply to manipulate the class environment for high grades or other indirect rewards. Those nominees were named Bergquist Laureates. The award is named for Dr. Tim Bergquist, the founder of ACE Day, who loved to encourage students to be scholars. At noon, the Bergquist Laureates will participate in a panel whose topic is the elements of Bushnell classes that help them learn, things that do not help them learn, and things they wish they would see that would help them learn. Bushnell faculty are invited to attend to listen.

The panelists:

  • Ezekiel Aldaco
  • Albert Allen
  • Christopher Kamkar
  • Grace Kitchens
  • Annika Poet
  • John Stephens
  • Matthew Wilhite

L203 (click here to view the live stream)

Noon – 1 PM

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Hana Slayden, Jayden Soriano & John Stephens

Renewal L+L

We are presenting our business as mission idea of Renewal L+L, a laundry and landscape buisness that focuses on hiring homeless or people of low income to get them back into the work force.

BUS 240, Theology and Practice of Business as Mission

Pete Diffenderfer

Bucher Room

10 AM – Noon

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Jennifer Banning, Gabe Fatooh, Purity Maina & John Stephens

New Product Expo – GameStop eSports

GameStop once dominated the retail gaming industry through sales of physical games, consoles, systems, and accessories. Since 2013, GameStop’s revenues have steadily declined as video game manufacturers are offering downloadable games through their own digital storefronts. For GameStop to survive, they will need to re-position the company to satisfy customer needs in a familiar yet different way.

We will present a marketing strategy focused on GameStop’s re-positioning into eSports, the rapidly developing competitive video gaming industry. Utilizing an arena model, GameStop will provide training for teams, and facilities for lease for events and tournaments, in a unique environment.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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