Applying the Brand Gap
The book The Brand Gap is an excellent example for how good marketing is done. In order to do this organizations must differentiate, collaborate, innovate, validate, cultivate cultivate which are all major terms that are used in this book. Some organizations tend to do these fairly poorly such as a lot of churches. I have attended two churches on the opposite ends of the spectrum that do marketing poorly by either over or under marketing. Some organizations just have not implemented a plan yet such as the Cottage Grove Humane Society which needs a structured plan of establishing a memorable brand, advertising well, and following the principles of this book.
IDS 499, Senior Capstone
James Berry
P114
1 – 1:30 PM