Tag: MKTG 330 Fall 2021

New Product Expo – GameStop eSports

GameStop once dominated the retail gaming industry through sales of physical games, consoles, systems, and accessories. Since 2013, GameStop’s revenues have steadily declined as video game manufacturers are offering downloadable games through their own digital storefronts. For GameStop to survive, they will need to re-position the company to satisfy customer needs in a familiar yet different way.

We will present a marketing strategy focused on GameStop’s re-positioning into eSports, the rapidly developing competitive video gaming industry. Utilizing an arena model, GameStop will provide training for teams, and facilities for lease for events and tournaments, in a unique environment.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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A New Outdoor Experience

A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom’s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom’s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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New Project Expo- Gatorade Pre-Train

Gatorade will develop a pre-workout that is plant based and sustainably sourced. This will further solidify loyalty of the existing market of athletes. It will also penetrate a different market segment of environmentally conscious people that may not have previously been reached. There will be a product demonstration, brochure explaining product importance, and a prospective customer interview.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Prime Student+

The company we have created a new product for is Amazon, an American multinational technology company. We will be creating a new branch of the Prime Student subscription service called Prime Student+, which will allow students to pay an additional fee per semester/term for full access to thousands of textbooks, both in physical and digital editions.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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Verizon

We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.

According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.

The proposed idea is a new system that users can buy points.

$30 = 10 points

$40 = 15 points

$50 = 20 points

Etc.

Then using the points, they purchase what services they want.

Unlimited Data: 10 points

100 minutes calling: 2 points

Unlimited Text: 8 points

5 GB Data: 4 points

Etc.

(The prices and points are just examples, not actual proposed prices)

The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

Return to schedule