Tag: Hayter S

Samuel Hayter

The Application of Business Concepts to Help Start a Church. 

Abstract: Business ideas can be applied to help a church have a smooth and successful start. With ideas like the marketing mix, product what is it you are telling the target audience they need, promotion by getting the word out to people, place and location is a serious choice, price, what does it cost the consumer. Another idea is having a strong network of pastors who give help,  give a wise council, and advise. Next is choosing what denomination and characteristics does your church immolate. The management of the church is very and having an order to authority, so communication is clear. Finally having a proper leadership style, there are many forms to leadership but assessing what style is best to take depending on the situation. 

IDS 499 – Senior Capstone

James Berry

3:30pm – P003

Paul Hayter, Sam Hayter, Alexus Hernandez & Leslie Reynaga

Verizon

We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.

According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.

The proposed idea is a new system that users can buy points.

$30 = 10 points

$40 = 15 points

$50 = 20 points

Etc.

Then using the points, they purchase what services they want.

Unlimited Data: 10 points

100 minutes calling: 2 points

Unlimited Text: 8 points

5 GB Data: 4 points

Etc.

(The prices and points are just examples, not actual proposed prices)

The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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