Verizon
We are looking at the services Verizon provides rather than physical products. We see a gap in their offered services. Specifically in allowing customizability to the customers. Many customers are bound to a several year contract that they are stuck in. It would give customers more value if they could customize their plan each month.
According to Ansoff’s Matrix, this is a new service/product that we try to market to our current target segment. Also, we will try to develop a new target segment, of those who cannot afford the higher prices of Verizon.
The proposed idea is a new system that users can buy points.
$30 = 10 points
$40 = 15 points
$50 = 20 points
Etc.
Then using the points, they purchase what services they want.
Unlimited Data: 10 points
100 minutes calling: 2 points
Unlimited Text: 8 points
5 GB Data: 4 points
Etc.
(The prices and points are just examples, not actual proposed prices)
The new service is that each month they can pick and choose what services they want and how much they spend, like a buffet.
MKTG 330, Marketing
Tim Veach
Bucher Room
1 – 3 PM