Tag: Clark M

Bergquist Laureate Lunch

Come to the Bucher Room at noon. If you’re one of the first to arrive, you can have free pizza. The meal’s entertainment consists of five-minute talks by representatives from majors and minors across campus. Speakers will take a single idea they learned from their major or minor coursework, explain it, explain why it’s useful or beautiful, and explain why they personally love it. Scheduled speakers:

  • Madison Clark – Accounting
  • Jessica Woods – Business Administration
  • Shijo John – Computer Science: Software Engineering
  • Devon Halleman – Clinical Mental Health Counseling

Bucher Room

Noon – 1pm

Lillian Bauer, Drayton Caoile, Madison Clark & Jamison Hanson

A New Outdoor Experience

A new outdoor experience is needed, and Nordstrom is ready to provide it. This group is proposing a new line of products to be sold through kiosks at a limited number of Nordstrom locations throughout the country. Initially the offerings will be primarily focussed on gardening and sporting goods, with plans to expand farther, in order to expand the current offerings of Nordstrom and to build on the success that Nordstrom has had over the past several years. The goal will be to target the current customer base that Nordstrom has established in order to offer a new variety of products to loyal customers, without compromising the higher class status associated with the Nordstrom brand. Through providing these products to customers in person, wait time is reduced, and Nordstrom’s customers can begin to create their own adventure. Using the kiosk model will allow for an initial market test with limited risk, and the potential for growth to a company wide line. Given that the products will be available initially only in stores in certain regions of the country, it will be important for Nordstrom’s marketing plan to focus on involvement in those communities and be able to create and spread positive word of mouth.

MKTG 330, Marketing

Tim Veach

Bucher Room

1 – 3 PM

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