MTV Anti-Bullying: A Pentadic Analysis of MTV’s Anti-Bullying Ad
This paper features a pentadic rhetorical critique to analyze MTV’s Anti-Bullying advertisement, released in the early 2010s. The ad shows a student observing another student being bullied by a group of others. The relationships between the act, agent, agency, scene, and purpose throughout the ad leads MTV to suggest that bystanding is a huge problem in our society. Overall, this analysis shows that MTV’s expresses how bullying is not only an isolated act but a product of an online environment that is shaped by technology and language.
COMM 441, Rhetorical Criticism
Doyle Srader
10 AM – noon
L203