Together We Play: A Pentadic Analysis of Nike’s You Can’t Stop Us COVID-Era Advertisement
This paper features a pentadic rhetorical critique to analyze Nike’s You Can’t Stop Us advertisment, released during the COVID-19 pandemic. The ad shows different athletes overcoming challenges to play and emphasizes unity and resilience. The relationships between the act, agent, agency, scene, and purpose throughout the ad leads Nike to suggest that sports can bring people together and create positive change. Overall, this analysis shows Nike’s message goes beyond athletics and emphasizes how collective effort can make the world a better place.
COMM 441, Rhetorical Criticism
Doyle Srader
10 AM – noon
L203