Tag: Posters Spring 26

Ana Augusto

Reclaiming the Kingdom: A Fantasy Theme Analysis of Brazilian Identity in Nike’s 2018 World Cup Advertisement

This paper applies Fantasy Theme Analysis to Nike’s 2018 World Cup advertisement featuring the Brazilian national soccer team. Through an examination of character, action, and setting themes, the analysis reveals how the artifact constructs a shared rhetorical vision centered on national identity. The advertisement calls a group into existence by drawing on history and a shared passion for soccer, showing the possibility of redemption after the loss to Germany in the 2014 World Cup, which took place in Brazil. The ad presents a key temporal moment, referencing the 1998 World Cup, in which Brazil lost in the finals. However, four years later, in 2002, Brazil won its 5th world cup. By reintroducing this memory in 2018, after the difficult 2014 defeat, Nike creates a collective narrative that resonates with Brazilian soccer fans. Characters such as professional players, everyday individuals, and a young boy who emerges as a symbolic leader represent different dimensions of Brazil’s soccer culture. Recurring actions, including playing, dancing, reinforce the narrative. The varied settings, from informal street games and video games to professional arenas, highlight both the shared identity and the cultural impact of soccer in Brazil. The artifact invites the audience to reimagine Brazil as the enduring “kingdom of soccer,” emphasizing responsibility, legacy, and the possibility of future triumph even after a significant loss.

COMM 441, Rhetorical Criticism

Doyle Srader

10 AM – noon

L203

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Elizabeth Box, Mira Campanella, Lauren Cazares, Rylan Donovan, Emma Fa’alogo, Maddie Gerhart, Grace Godawa, William Haberfield, Olivia Ihle, Megan Lay, CJ Long, Tanya Manning, Rob Neill, Isabella Nunn, Taylor Pearce, Kaiya Salvo, Amyah Semau, Kylee Smith

Research in Neurodiverse Psychology for Social Benefit

This class-wide set of posters together highlight research conducted by students in PSY 420: Neurodiverse Psychology. Each student selected a distinct DSM-5-TR diagnostic category and, acting as an emerging scholar, investigated empirically-supported treatments for a particular psychological disorder by synthesizing peer-reviewed meta-analytic reports and efficacy studies. Additionally, presenters have worked to identify a prevalent myth about each diagnosis using scholarly evidence and offer verified local and regional mental health resources available to those who would benefit from such support. Finally, presenters explore how faith and cultural perspectives intersect may with evidence-based care in the category. Together, the session represents an intent to translate complex psychological research into accessible, community-relevant knowledge.

PSY 420, Neurodiverse Psychology

Reed Mueller

10 AM – noon

L203

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Sienna Lillebo

Creatine in the Body

This paper and poster examine how creatine works within the body and whether it can increase athletic abilities. Creatine is a natural compound produced in the liver, kidneys, and pancreas that is stored in the muscles and helps supply energy by supporting the production of adenosine triphosphate (ATP) during high intensity exercise. Creatine monohydrate is the synthetic form of creatine and is commonly used to help increase muscle mass, strength, and athletic performance. By increasing phosphocreatine levels, the body is able to produce more ATP, which allows for increased strength, power output, and the ability to perform more repetitions during exercise. Creatine and creatine monohydrate also play an important role in recovery by reducing muscle stress and inflammation, increasing muscle hydration, and supporting muscle repair during recovery from injury. In addition to the physical benefits, research shows that creatine and creatine monohydrate can improve cognitive function by increasing mental energy, short-term memory, and processing speed, with clearer effects seen in older adults. While creatine monohydrate can cause minor side effects such as water retention or gastrointestinal discomfort, it is considered safe for most individuals when taken as recommended. Overall, creatine is a well researched and beneficial supplement that supports energy production, recovery, cognitive function, and performance for all individuals.

NUTR 220, Nutrition

Halle Meadows

10 AM – noon

L203

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Stephanie Llanos-Jardon

A Generation’s need is AI’s Need

This paper applies pentadic criticism to analyze Generations of Farming with ChatGPT Super Bowl Ad 2026. The Super Bowl Ad shows how a family’s history, physical demands of maintaining acres of land, and the decreasing number of seed farmers, makes the use of artificial intelligence an inevitable necessity for survival. After identifying the act, agent, agency, scene, and purpose, this paper claims a scene > agency ratio leading to mysticism. Ultimately, this ad utilizes a scene dominant perspective to normalize artificial intelligence as a farming tool. 

COMM 441, Rhetorical Criticism

Doyle Srader

10 AM – noon

L203

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Jermaine Schexnayder

Its only crazy until you do it

This Nike commercial with Serena Williams tells the story of perseverance.  this video highlights Serena Williams Journey from a young girl with Big Dreams to her playing in the US Open  and becoming the greatest in the world. Her dad is the voice speaker that you hear in the background and is talking to her throughout the whole commercial. The commercial also flips from when she was a kid back to when she’s in the US Open back to when she’s a kid and back to when she’s in the US Open. It shows real life videos and the commentary in the background is telling you why she’s doing what she’s doing. With the Relationships with act agent agencies seen and purpose throughout the commercial Agency is the main one in this commercial.

COMM 441, Rhetorical Criticism

Doyle Srader

10 AM – noon

L203

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Jacqueline Ullrich

MTV Anti-Bullying: A Pentadic Analysis of MTV’s Anti-Bullying Ad

This paper features a pentadic rhetorical critique to analyze MTV’s Anti-Bullying advertisement, released in the early 2010s. The ad shows a student observing another student being bullied by a group of others. The relationships between the act, agent, agency, scene, and purpose throughout the ad leads MTV to suggest that bystanding is a huge problem in our society. Overall, this analysis shows that MTV’s expresses how bullying is not only an isolated act but a product of an online environment that is shaped by technology and language.

COMM 441, Rhetorical Criticism

Doyle Srader

10 AM – noon

L203

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Ellie Winkelman

Together We Play: A Pentadic Analysis of Nike’s You Can’t Stop Us COVID-Era Advertisement

This paper features a pentadic rhetorical critique to analyze Nike’s You Can’t Stop Us advertisment, released during the COVID-19 pandemic.  The ad shows different athletes overcoming challenges to play and emphasizes unity and resilience.  The relationships between the act, agent, agency, scene, and purpose throughout the ad leads Nike to suggest that sports can bring people together and create positive change.  Overall, this analysis shows Nike’s message goes beyond athletics and emphasizes how collective effort can make the world a better place.

COMM 441, Rhetorical Criticism

Doyle Srader

10 AM – noon

L203

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