A Generation’s need is AI’s Need
This paper applies pentadic criticism to analyze Generations of Farming with ChatGPT Super Bowl Ad 2026. The Super Bowl Ad shows how a family’s history, physical demands of maintaining acres of land, and the decreasing number of seed farmers, makes the use of artificial intelligence an inevitable necessity for survival. After identifying the act, agent, agency, scene, and purpose, this paper claims a scene > agency ratio leading to mysticism. Ultimately, this ad utilizes a scene dominant perspective to normalize artificial intelligence as a farming tool.
COMM 441, Rhetorical Criticism
Doyle Srader
10 AM – noon
L203