Arthur Breidenbach, Logan Davis, Blake Doran, Zachary Drach & Luis Diaz Menendaz

Capstone Final Presentation Team Digby

For our presentation we will explain the mission statement and strategy we chose to use and why we chose them for our organization/simulation. We will also discuss our three products and how they fit into our strategy, their product life, and whether they were a successful product or not. We will also discuss the troubling times we went through and how we are going to reinvent our business to be more successful. In addition, we will cover the struggles we encountered in our business. For several weeks, unfortunately, we took out several emergency loans in order to stay open. Finally, we will discuss the measures we took in order to turn Digby into a profitable firm.  

BUS 499, Business Strategy and Policy

Dave Quirk

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Zach Drach & Joshua Goins

New Product Expo: Extra “Space” Gum

Our product that we are showcasing is a new gum distributing container for used gum after it has been chewed. The company our new product is for is “Extra” gum; we hope to use this product to build additional market share with new customers along with building a positive environmental view of our company to customers. We hope to use this booth at ACE day to create conversation about our new product (Extra space gum), as well as to showcase the marketing mix and promotional strategy of our product.

MKTG 330, Marketing

Tim Veach

SPS 100

9 AM – Noon

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