Academic Creativity and Excellence Day
The semi-annual research colloquium at Bushnell founded by Dr. Tim Bergquist.
CAPSIM Competition
Mission Statement
“Reliable products for low technology customers: Our brands offer value. Our stakeholders are bondholders, stockholders, customers and management.”
In order to make our company unique, we will produce reliability through our products that focus on satisfying our customer’s needs.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
Capsim Simulation
Mission Statement:
As a company we strive for the competitive advantage over our competition. We keep R&D, production and material costs to a minimum, which helps us to keep our prices at the best value. Our reputation is built on the devotion we have to help create exceptionally low-cost products for you, our customers.
Company Strategy: Broad Cost Leader
As a team we chose this to be the best strategy to follow as a guideline due to keeping costs low for our customers but not losing out on producing intermediate lines of products. Being in-between both high and low tech gives up the competitive advantage over other companies because we save costs in many areas including R&D, production and employee costs.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
Business Capstone Presentation
Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.
Our company strives to keep our cot low enough that they are desirable for customers, while keeping the products durable enough to withstand the constant use. We will continue to make products in the low and high tech market for sensors, in order to meet the demands of the most people possible.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
Business Capstone Presentation
Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees. We are going to make premium products for both the high and low tech markets. We will continue to provide the best quality items and will strive to keep our customers happy.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
Team Chester Capstone Presentation
Chester’s Mission Statement
“Premium products for mainstream customers. Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.”
Company Strategy
We will be approaching the simulation using the “Differentiator with Product Lifecycle Focus” company strategy. Entering the market with all competitors including ourselves starting fresh we hope to gain an early advantage through high sales from a high tech product. With the introduction of our first high tech product, essentially no time has surpassed allowing for that product to become “old.” This planned successful first quarter will determine our continuing approach. By introducing new products and lowering the manufacturing quantity and price of previous products we plan to capture both the new market, as well as, be a cost leader in the old market. Ultimately, we hope to stop production of old products and sell off our inventory. By keeping a low inventory of old product we minimize the risk of having large inventories that do not sell or sell for the cost of production.
Research & Development: We will have multiple product lines in both segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.
Marketing: We will spend aggressively in promotion and sales. We want every customer to know about us, and we want to make our products easy for customers to find. We will price at a premium.
Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins.
Finance: We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM
Capsim Simulation Presentation – Digby
Mission Statement
Low-priced products for the industry: Our brands offer solid value. Our stakeholders are bondholders, customers, stockholders and management.
Tactics
Research & Development: We will keep our existing product line and introduce at least one new line, maintaining a presence in both segments. We’ll work to keep our products up to date in each segment despite high automation levels, without sacrificing our cost/price advantage.
Marketing: Our Company will spend modestly on promoting and selling products in our industry. Our prices will be lower than average. After we establish our cost leadership position, we will revisit our situation to explore options to improve awareness and accessibility.
Production: We will significantly increase automation levels on all products. However, because automation sets limits upon our ability to reposition products with R&D, we automate more in the slower moving Low End segments than in the fast moving High End. We will prefer second shift/overtime to capacity expansions.
Finance: We will finance our investments primarily through long-term bond issues, supplementing with stock offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are not adverse to leverage, and expect to keep assets/equity between 2.0 and 3.0.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM
Mission Statement for Ferris
Here at Ferris, Our mission is to provide the newest and the most advanced sensors with the highest level of durability. Not only do we seek to provide high quality in our product but also in our customer service to ensure your satisfaction.
Tactics
Research and Development:
we seek to provide our customers with the newest and most relevant products that will do more than satisfy.
Marketing:
Here at Ferris our goal is to promote our product in a way that makes it accessible and easy to find.
Production:
Our team will grow its production volume to meet the needs that we will continue to create. As the needs increase we will continue to meet those needs in a modest way to ensure that we keep up with the demands of high tech products.
Finances:
Our goal is to finance our investments mostly through the issuing of stock and our earnings and bond offerings only if necessary. As we become an established company we will create a dividend policy and retire stock. We seek to avoid debt in order to allow for greater gains. We will attempt to maintain an assets/equity between 1.5 and 2.0.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM
Team Erie
Premium products for mainstream customers: Our brands withstand the test of time. Our stakeholders are customers, stockholders, management and employees.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM
Capstone/Team Andrews
We strive to be a Cost Leader within our industry with a focus on Product Lifecycle and to create reliable products for mainstream customers. Our, Product Lifecycle Focus will allow for a healthy balance between high tech and low tech products. Our goal is to provide our customers with reliable and reasonably priced electronic sensors.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM
Team Baldwin Mission Statement
Premium products for the industry: our brands withstand the test of time. Our stakeholders are customers, stockholders, management, and employees. We are unique because we will not limit ourselves to one type of product. We will broaden our possibilities by offering products in both the high and low tech fields. Our goal is to maintain and grow our client base by offering quality products at a reasonable price to as many people as possible. Our Strategy is to be a Broad Differentiator.
Tactics
Research & Development: We will keep our existing product line, and introduce at least one more line, maintaining a presence in both segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.
Marketing: Our company will spend aggressively in promotion and sales in both segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium.
Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with segments as they move across the perceptual map.
Finance: We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM