Danielle Gehrke & Adelayde Hoskins

Pepsi Challenge

The Pepsi Challenge is a promotion that PepsiCo started in 1975. This promotion aimed to discover which cola American preferred. Participants are given equal size samples of Pepsi NEXT and Coca-Cola. The participants are then asked to identify which sample they prefer. This challenge has grown the Pepsi brand, and bringing this NCU will help us greater understand the trends in the brand growth. This paper will explore the correlation between age, gender and preference of Pepsi Next or Coca Cola, which will allow for a conclusion from the statistical data.

MATH 315

Tim Bergquist

Banquet Room

1 – 3 PM

Danielle Gehrke, Randi Kostner & Torie O’Keeffe

Telecommunications Infrastructure

Due to an increase with technological production, the telecommunications industry is expanding. Communication between international countries and the U.S. has advanced resulting from telecommunication infrastructure. Telecommunication infrastructure links wireless technology to business practices and is the overall driving force behind acquiring consumers. Through different communication media types such as: physical media (twisted pair, coaxial cable, and optical fiber) and Free Space (broadcast radio frequency, communication satellite, wireless LAN).

BUS 360

Tim Bergquist

Banquet Room

9 – 11 AM