Pepsi Challenge
The Pepsi Challenge is a promotion that PepsiCo started in 1975. This promotion aimed to discover which cola American preferred. Participants are given equal size samples of Pepsi NEXT and Coca-Cola. The participants are then asked to identify which sample they prefer. This challenge has grown the Pepsi brand, and bringing this NCU will help us greater understand the trends in the brand growth. This paper will explore the correlation between age, gender and preference of Pepsi Next or Coca Cola, which will allow for a conclusion from the statistical data.
MATH 315
Tim Bergquist
Banquet Room
1 – 3 PM