Tag: Moretti S

Belinda Kinkade & Sharaya Moretti

The Effects of Color When Purchasing Chocolate

Colors are influential as each color is believed to evoke specific emotions and feelings. Research has shown that males and females like the color blue. This study measured the impact of color on decisions to purchase chocolate bars. It was expected that participants would select the blue wrapped chocolate bar more frequently. Students from NCU (n = 31) completed a questionnaire rating quality and attractiveness of chocolate bars in colored wrappers. The result showed that brown was the preferred color wrapper. Understanding the effect of color perception on decision making is important for marketing. 

PSY 350

Nani Skaggs

Banquet Room

1 – 3 PM

Sharaya Moretti

Pros and Cons of Technology and Social Media

The world has been greatly altered by the innovations and improvements of technology. Computer monitors used to take up entire rooms and now there are laptops, touch pads, and smartphones. Although there are many positive aspects of using technology, there are also drawbacks. This presentation explores how the progression of technology has transformed the way businesses advertise to customers by utilizing social media, as well as the negative impact it has had on individuals’ interpersonal relationships. 

BUS 360

Tim Bergquist

Banquet Room

9 – 11 AM