Tag: Naulu I

Ashley Alldridge, Mary Grace Blaser, Gage Garcia & Ikani Naulu

Team Andrews Capsim Project

Within the business simulation, Team Andrews sought to provide state of the art technology at reasonable prices, with priortizing the ever-changing wants and needs of our customers. We implemented both a niche cost strategy and a differentiation strategy to create desirable products. Our three products included Able, After, and Alpha in which each focused on different segments of the market. We based our weekly decisions and measured our succes on the following: Sales, ROS, leverage, contribution margin and market share. We prioritized employee training hours and recruiting expenditures. In the end, Able was our cash cow, our other products remained stable and we never had to take out an emergency loan. 

BUS 499, Business Strategy and Policy
Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Ikani Naulu, Sarah Reinecker, Dylan Silva & Kyler Stutzman

McDonald’s Grilled Chicken McNuggets 

For our ACE Day presentation, our job was to create a new product aimed to be introduced to an existing company or business. We have created the Grilled Chicken McNugget for the famous fast-food restaurant McDonald’s. Through our presentation, we will be sharing all the information we have learned about a product mix, target segments, branding, and corporate objectives from our marketing course in our brand new product. The presentation will be a mock expo style booth, showcasing our product with visual materials, a prototype, research, credit to the current brand, and how our new product idea will be successful.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon

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