Tag: Alldridge A

Ashley Alldridge, Mary Grace Blaser, Gage Garcia & Ikani Naulu

Team Andrews Capsim Project

Within the business simulation, Team Andrews sought to provide state of the art technology at reasonable prices, with priortizing the ever-changing wants and needs of our customers. We implemented both a niche cost strategy and a differentiation strategy to create desirable products. Our three products included Able, After, and Alpha in which each focused on different segments of the market. We based our weekly decisions and measured our succes on the following: Sales, ROS, leverage, contribution margin and market share. We prioritized employee training hours and recruiting expenditures. In the end, Able was our cash cow, our other products remained stable and we never had to take out an emergency loan. 

BUS 499, Business Strategy and Policy
Dave Quirk

Microsoft Teams

9 – 11:30 AM

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Ashley Alldridge, Katia Burke, Daniel Gerlach, & Alex Nyman

Instant Pot Smart WIFI: Sectioned Edition 

This presentation includes a new product expo booth feauturing a prototype of the Instant Pot Smart WIFI: Sectioned Edition, a pressure cooker designed to bring convenience to your countertop. Through the presentation of this product and the highlighting of its new features, capabilites and compatibility with existing technological applications, our new cookware differentiates itself from the other competitors in the market. We will be discussing its practical applications and the marketing strategies that we will employ. This product will add value to any home, at any time.   

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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