Team Chester Capsim Final Presentation
Chester has offered reliable products to mainstream customers over the past 8 weeks. Our brands offer value by providing unique, affordable options to fit our customer’s lifestyle and needs. We adopted a Cost Leader with a Product Lifecycle Focus, which gains a competitive advantage by keeping R&D, production and material costs to a minimum, enabling it to compete on the basis of price. Our products included Cake, Cookie, Cupcake, and Cracker. We have a clear understanding of how our strategy and mission statement relate to our execution, along with how much we aligned our decisions to them. We delivered all relevant information necessary for full understanding on our strategy, and included what we could have done different. Dissection and evaluation of our Product Life Cycles is both thorough and extensive and includes both our success and failure. We spend time looking into our Human Resources, and how HR and Automation, Payroll issues, Retention/attrition issues, and Training $$$ Spent (among others) did over the course our life in relation to each other. Our critique of foundation company success measures is thorough, and we dive into what we have learned about our strategy over the course (both the good and bad). In closing, we make final year projections and wrap up the overall success of the Chester Sensor Company. We project that Chester will end strong in R&D, Marketing, Production, and Finance, and is set to continue growing and building through the foreseeable future.
BUS 499, Business Strategy and Policy
Dave Quirk
9 – 11:30 AM