Team Baldwin Mission Statement
Premium products for the industry: our brands withstand the test of time. Our stakeholders are customers, stockholders, management, and employees. We are unique because we will not limit ourselves to one type of product. We will broaden our possibilities by offering products in both the high and low tech fields. Our goal is to maintain and grow our client base by offering quality products at a reasonable price to as many people as possible. Our Strategy is to be a Broad Differentiator.
Tactics
Research & Development: We will keep our existing product line, and introduce at least one more line, maintaining a presence in both segments. Our goal is to offer customers products that match their ideal criteria for positioning, age, and reliability.
Marketing: Our company will spend aggressively in promotion and sales in both segments. We want every customer to know about our superb designs, and we want to make our products easy for customers to find. We will price at a premium.
Production: We will grow capacity to meet the demand that we generate. After our products are well positioned, we will investigate modest increases in automation levels to improve margins, but never at the expense of our ability to reposition products and keep up with segments as they move across the perceptual map.
Finance: We will finance our investments primarily through stock issues and cash from operations, supplementing with bond offerings on an as needed basis. When our cash position allows, we will establish a dividend policy and begin to retire stock. We are somewhat adverse to debt, and prefer to avoid interest payments. We expect to keep assets/equity (leverage) between 1.5 and 2.0.
BUS 499, Business Strategy and Policy
Dave Quirk
P103
1 – 3 PM