Arthur Breidenbach, Logan Davis, Blake Doran, Zachary Drach & Luis Diaz Menendaz

Capstone Final Presentation Team Digby

For our presentation we will explain the mission statement and strategy we chose to use and why we chose them for our organization/simulation. We will also discuss our three products and how they fit into our strategy, their product life, and whether they were a successful product or not. We will also discuss the troubling times we went through and how we are going to reinvent our business to be more successful. In addition, we will cover the struggles we encountered in our business. For several weeks, unfortunately, we took out several emergency loans in order to stay open. Finally, we will discuss the measures we took in order to turn Digby into a profitable firm.  

BUS 499, Business Strategy and Policy

Dave Quirk

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