Shawn Carson, Andres Martinez, Jane Taimalie & Alexis Westbrooks

Andrews Company

Our presentation will include all of our company’s decisions week by week illustrating the main highlights. At Andrews Company we sell radars with the goal of providing the public consumer with multiple options. We will be selling radars in the high tech, low tech, and in between categories in order to help our consumers find their preferred radar. Week 1 highlighs our all-out investment of our company and its products. You will see that in the following weeks we get ambitious by continuing our creation of a new product for the company. To keep up with our business strategy, we try our best to provide the best prices for consumers while still continuing to make a profit. We have found that through our low prices, we are able to draw in consumers from all over, providing our company with the upmost success.

BUS 499, Business Strategy and Policy

Dave Quirk

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Anika Rasubala, Alexis Westbrooks

New Umpqua Ice Cream Flavor

Our project explores the idea of introducing a new ice cream flavor to local Umpqua Dairy’s product mix. It is mostly a modification to a product that the company already produces. They sell chocolate ice cream and they have cookies and cream ice cream, but what we are doing is combining the two. Competing businesses such as Tillamook Dairy have the same two products, so if Umpqua can come out with a new modification, it will set them apart from Tillamook. It appeals to chocolate and cookie lovers while still being able to buy locally. There are many other ice cream company’s that sell chocolate cookies and cream ice cream. For example, one of America’s top ice cream brand, Breyer’s, has cookies and cream chocolate ice cream blast and is almost a dollar cheaper for the same amount, but what they don’t have is the appeal of a local company. Umpqua is “family owned and family operated”. We are going to show why paying that extra dollar is worth it.

MKTG 330, Marketing

Tim Veach

SPS 100

1 – 3 PM

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