Capsim Team Digby
Our mission is to provide a Broad Cost Leader strategy that keeps a strong presence in both high- and low-tech segments. We will strive to keep a competitive advantage over our competition by providing superior products. We attempt to keep our costs at a minimum based on the market. Our ability to keep products in both high- and low-tech will allow us to stay relevant in both segments. Higher-priced products for the industry offer solid value. Our stakeholders are bondholders, customers, stockholders and management. Our automation levels will be high, to keep productions costs low. After we establish our cost leadership position, we will reevaluate our strategy as a whole.
BUS 499, Business Strategy & Policy
Dave Quirk
L204
10 AM – Noon
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Tag: Carradero T
Tomás Carradero, Tyler Farmer, Adrian Palacios
Vaseline, Warmth Lotion
Many people like to apply lotion to their skin because they like to have smooth skin. In our group project, we came up with a Vaseline lotion that feels warm and more comfortable when applied. Regular lotion doesn’t do that. It is cold when you use it and sometimes doesn’t feel comfortable. The main idea for our product is to make people feel more comfortable with their skin while using the lotion. Since it keeps the skin warm, it may also be helpful to the homeless who are out in the cold. It will keep them warm and fresh. We will be setting up our booth with various poster boards to physically show and explain our product. Also we will be hooking up our computer with a large TV or monitor to show a short video on how we advertise the product.
MKTG 330 Marketing
Timothy Veach
SPS Conference Room
10:00 AM – Noon