Danielle Baker, Canyon Dwyre, Madeleine Rosebrook & Nicolas Schapochnik

BUS 499 Capstone Presentation: Baldwin Company

In this capstone presentation, my teammates and I will discuss and analyze what we have learned while operating our virtual censor manufacturing company this semester. First, we will present our company mission statement and clearly define our business strategy. We will follow this with an explanation of the different products we created, their life cycles, positions in the market, and how this contributed to an increase or decrease in our success measures. After this, we will discuss our success measures, why we chose them, and how we did or did not achieve them. Finally, we will clearly project measurable results for our final round of competition. We will end our presentation with a short discussion on the experience we gained while running our own company and answer any questions the audience might have.

BUS 499, Business Strategy and Policy

Dave Quirk

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Julian Hernandez, Jose Magana, Jovany Sanchez & Nicolas Schapochnik

Nike Smart Soccer Ball 

In the world of sports, technology is building better athletes, and keeping them safer on the field. With that in mind, we came up with the idea for an innovative product for Nike, a smart soccer ball that allows players to take their game to the next level. 

The Nike SS ball is a smart soccer ball that a sensor-packed inside that connects with an iOS or android app via Bluetooth and sends your game data to your device. The application presents an immense amount of data like speed, RPM, and impact zone on the ball. Not only does the Nike SS Ball allow users to easily identify strengths and weakness of their kicks it also provides detailed coaching instructions to help improve a shot’s bend or knuckle. The app has tutorials to help beginners and includes progress recording as a regular fitness service. 

It even turns training into a mission mini-game, as if the kicks had to go through a virtual wall, for example, making you kick a specific height to improve placement. After using a full charge, which can last up to two a thousand kicks, the ball can be powered by a wireless charger. In addition to free kicks, this product is suitable for penalty kicks, long-range passes, corner kicks and goal shots. 

MKTG 330, Marketing 

Tim Veach 

SPS 100 

10 AM – Noon 

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