Riley Charlish, Bradley Harp & Kenzie Weston

Capsim Simulation

Mission Statement:

As a company we strive for the competitive advantage over our competition. We keep R&D, production and material costs to a minimum, which helps us to keep our prices at the best value. Our reputation is built on the devotion we have to help create exceptionally low-cost products for you, our customers.

Company Strategy: Broad Cost Leader

As a team we chose this to be the best strategy to follow as a guideline due to keeping costs low for our customers but not losing out on producing intermediate lines of products. Being in-between both high and low tech gives up the competitive advantage over other companies because we save costs in many areas including R&D, production and employee costs.  

BUS 499, Business Strategy & Policy

Dave Quirk

L204

10 AM – Noon

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Bradley Harp, Nicholas Rubino, Alexis Wilks

Ben & Jerry’s Ice Cream, Coffee, Caramel, Fudge Ice Cream with Coconut Milk

We are offering a non-dairy alternative to traditional ice cream. Ben & Jerry’s already offers a few non-dairy flavors using almond milk, however we believe through our observation and research that there was an opportunity to expand the non-dairy line by offering a coconut milk option.

MKTG 330 Marketing

Timothy Veach

SPS Conference Room

10:00 AM – Noon

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