MICRO TOPGOLF
Our product idea is to take TopGolf and bring it to smaller cities by downsizing the facility. This will be accomplished by offering the Top Golf experience to markets that have an appropriate demographic, that will be able to support this type of entertainment. The appropriate demographic will be specifically related to income and wealth of the prospects, and size of the city, along with other factors such as access to land and property that will support the footprint for MICRO TOPGOLF facility. Top Golf typically targets larger cities, but our product is going to target smaller cities. We will overall be creating a MICRO TOPGOLF facility, with fewer bays, floors, and less overall square footage.
MKTG 330, Marketing
Tim Veach
SPS 100
1 – 3 PM