Hawk Eye Innovation, The Right Call
We are promoting “The Right Call”, which is a technological innovation that will increase the official decision accuracy for sports. “The Right Call” is a system that includes three products, which are (1) sensors that are located within a ball for the sport that it is being used in; (2) sensors that will be placed underneath the sidelines; and (3) wireless, Bluetooth enabled smart watches. Refs will be able to make the right call using the smart watches that notify the officials if the ball has completely crossed any lines. This can be used in most sports that use a ball. We are going to set up our booth with a table with three sections that are divided by sport. We are also going to be using a display board to show how the sensors will be used. A prototype of the special watch that the officials we will be using to help determine the call will be displayed. Sensors that are located within the balls based upon the sports requirements will be used, as well as a laptop to display some visuals.
MKTG 330 Marketing
Timothy Veach
SPS Conference Room
10:00 AM – Noon