New Product Expo: Chewy Fuel
Our product is a chewing gum that contains caffeine developed under Wrigley chewing gum to accommodate to their business strategy. This is developed as an alternative to coffee and energy drinks which contain large amounts of caffeine and sugars. Our target market is 18 to 25 year olds who are looking for healthier ways to get their daily caffeine. The objective of our booth will be to introduce the new product and stimulate potential new customers within the market.
MKTG 330, Marketing
Tim Veach
SPS 100
9 AM – Noon