Electronic Signage Project Analysis Using the “Functional Perspective of Group Decision Making”
My initial project plan was to compare two different advertising routes for Bushnell campus life events. The first route was through the campus bulletin, poster board, and chapel announcements. The second route was through three on campus flatscreen television screen acting as electronic signage. I was to then record the attendance of three categories of on campus events. I was to record attendance twice for each of the three categories for a total of six events. The first recording of each category was to be after the first route of advertising. The second recording of each category was to be after the second route of advertising. At each event students were to be asked to fill out a survey that recorded how they found out about the event.
My initial project broke down during its’ decision-making process. Therefore, my project will consist of an analysis of my initial project’s breakdown in alignment with Hirokawa and Gouran’s “Functional Perspective of Group Decision Making.” I will also consider research done on student affairs professionals and their workload.
COMM 499, Senior Capstone
Doyle Srader
R100
2 – 2:30 PM