Kayla Miller & Abby Spencer

Individualism/Collectivism and The Willingness To Communicate Inter-culturally

We conducted a study to examine people’s willingness to communicate inter-culturally among individualistic versus collectivist cultures. We wondered if people were more likely to communicate inter-culturally in an individualist culture or a collectivist culture. Accordingly, we predicted the outcome to be that collectivist cultures will be less likely to communicate inter-culturally. Fourteen people participated in two surveys that tested the relationship between intercultural willingness to communicate and individualism or collectivism. The Auckland Individualism and Collectivism Scale (AICS), and the Intercultural Willingness to Communicate scale were the two survey’s they were presented. In the Intercultural Willingness to Communicate, participants were given twelve situations in which a person might choose to communicate or not communicate, and were asked to indicate the percentage of times he/she would choose to do so. In the AICS, 30 statements were listed to measure where he/she lies on the individualist or collectivist spectrum. Participants had the option to choose from never, rarely, sometimes, usually, often, or always when filling out the survey. The study found a .39(39%) correlation between the two instruments. This study did not produce a high enough percentage to confirm our hypothesis to be true.

COMM 413, Advanced Interpersonal Communication

Doyle Srader

Banquet Room, Poster #5

1 – 3 PM

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