Communication Methods and University Admission
This research study was designed to compare the effectiveness of different communication methods and their impact on recruiting students to a private Christian university located in Eugene, Oregon. Using surveys and data collection, this study attempted to identify whether computer-mediated communication methods such as email or texting were more effective in increasing recruitment rates compared to traditional methods such as, mail and/or phone calls. This study hopes to help uncover the most effective communication methods when it comes to undergraduate recruitment at a small Christian university and how admission departments can utilize these findings to recruit more students.
Keywords: admissions, computer-mediated technology, Christian university, recruitment
COMM 499, Capstone
Doyle Srader
PFB 003
12:30 – 1:00 PM