Convincing Convincability
What is the purpose of message delivery? When we make the effort to communicate a message, we are hoping to produce some sort of change in the recipient(s). In this presentation, we summarize three articles that discuss the results of studies involving the Elaboration Likelihood Model (ELM) of persuasion as they attempted to affect change in their targets. We then discuss a common theme that all three shared as they attempted to focus on ELM’s central route of message elaboration in their message targets. The theme will then be applied to the articles and we shall make an application of our findings using George Washington’s (1796) farewell address.
COMM 342, Survey of Communication Theory
Kelsay Rychener
Bucher Room
Click here to view the live stream
2 – 2:30 PM