Loss Framed Persuasion in Registering for Classes
Through many experiences around Bushnell University’s campus a group of students sought to solve a problem that occurred. Many students weren’t registering for classes on time and this gave the Academic advisors some headache. So our collective team decided to step in and use different persuasion techniques to convince the student body that registering on time was important. The study that occurred was loss frame phrases and other means to see if this technique in this context would result in more students registering. Dean, Lilley and Bryant found that the data didn’t support this hypothesis.
COMM 450, Persuasion
10 AM – Noon