A marketing plan for Haus & Garten
Based on the SWOT analysis of Haus and Garten, I have identified an opportunity to introduce a new product that aligns with the company’s signature products, which aim to enhance customer service and drive sales. The new product is a foldable, easy-to-carry garden stool that can benefit the company.
Enhancing Customer Service: This garden stool is designed for our customers’ comfort and convenience. It provides them a comfortable and portable seating solution while they tend to their gardens. By offering this product, we aim to elevate their gardening experience and show our commitment to their well-being.
Driving Sales: The introduction of this stool not only enhances our customer service but also presents a new revenue stream. It caters specifically to our target demographic, providing a valuable addition to our product range that aligns perfectly with the needs and preferences of our current customer base.
MKTG 230, Intro to Marketing
Christy Silverthorne
Bucher Room
1 – 2:30 PM