The Relationship Between Attention Span and YouTube Video Design Preference
This study looked at the relationship between attention spans and the design behind YouTube videos. Subjects were shown two separate videos of the same story, one with minimal editing and the other designed with jump cuts and text overlaid in the style of a YouTube video. It is hypothesized that the participants tested to have a shorter attention span will have greater appreciation for the heavily edited video as opposed to the video with few edits.
COMM 460, Technology, Change and Communication
Doyle Srader
Banquet Room
9 – 11 AM