What’s in a Viral Video? A Study of Video Proliferation on the Internet
This study sought to discover why some videos go “viral” while others do not. Four videos were created, each with a different general genre and style. One video was a humorous sketch, another was a serious call to donate money to help the third world, the third was a “clip show” video featuring laughing babies and cats, and the final video was a control that consisted of nothing but a black screen. These videos were uploaded to YouTube and linked to on Facebook and Reddit. Results were to be evaluated by each videos number of views.
COMM 499, Senior Capstone
Doyle Srader
A201
9:30 – 10 AM