Patricia Laynee Bevans

The Effects of the Color Red on Attractiveness

Color plays an important part in nature and everyday in human life. The color red is associated with love, danger, energy, and desire which attract people to one another. Research suggests that the color red attracts the human eye to pay attention more effectively than other colors. Findings have shown that there are clear implications of color perception on mate selection, fashion designs, product attractiveness, and marketing. The current study tests if the color red has an effect on male and female perception of attractiveness of a female model. It is hypothesized that male participants will rank the female model wearing red higher in attractiveness than female participants.

PSY 499, Senior Capstone

Nani Skaggs

A201

1 – 1:30 PM

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