Cognitive Dissonance on Post Consumer Purchasing
This paper will investigate cognitive dissonance on post consumer purchases. I will be measuring and trying to prove that female students are more likely to feel more cognitive dissonance after a purchase than male students. I will be using a 22 point scale measuring three different elements, which are emotions, wisdom of the purchase, and concern over the purchase. The questionnaire was placed and distributed to the NCU students at the Beacon Beanery.
COMM 499, Senior Capstone
Doyle Srader
P103
2 – 2:30 PM