Prune Juice or Plum Juice? A Study on the Effects of Word Framing
Researchers suggest that people, when faced with varying choices, are more likely to select more appealing choices over those that seem less desirable. The way in which a selection is presented, or framed, has an influence on the decision maker. The purpose of the present study was to explore the impact of word framing on decision making when choosing between identical juices labeled either “prune” or “plum.” It was hypothesized that the majority of participants would favor the juice labeled “plum” as the word “prune” may seem less appealing. Traditional undergraduate students at Northwest Christian University were asked to taste both juices and select the juice that they preferred. The results of this study allow for a greater understanding of the impact that framing has on the decision making process.
PSY 350 Research Methods
Nani Skaggs
10:00 AM – Noon