Persuasion and Course Evaluations
A great deal of research has been conducted regarding the reasons that students are likely to complete quality course evaluations. However, little research has been done to analyze what persuasive strategies would produce the most participation and best quality course evaluations on a small campus like Northwest Christian University (NCU). Based on prior research regarding strategies used to promote participation in course evaluations, we propose a persuasive strategy for NCU with three conditions: classroom settings, broadcast, and one-on-one conditions.
Keywords: persuasion, course evaluations, NCU
COMM 450, Persuasion
Doyle Srader
P003
2:30 – 3 PM
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