Kendall Bergsten

Management and Successful Sports Programs

For this project, a study was conducted on how to run a successful college sports program. The Interdisciplinary Studies degree has three legs. The three legs focused on for this study were Business, Marketing, and Psychology. All three of these areas are essential in running a successful college sports program. It is essential for a coach to be able to run their team, schedule practice and practice plans, budget for the entire year, and hire the right coaching staff. From a marketing standpoint, it is important for coaches to be able to recruit the right players for their program as well as recruiting loyal fans to cheer the team on. Lastly, from a psychology standpoint, it is important to find the style of coaching that works best for players and learn the best way to motivate players by bringing out the best in them on and off the court. By studying current and past successful coaches, one can gain insight on the best methods that have worked for other coaches and personalize those methods. The coaches being studied included Russ Rose and John Dunning who are extremely successful coaches within the volleyball world. Pat Summit was extremely well known within basketball as well as John Wooden. Lastly, Nick Saban has a reputation for being one of the best college football coaches of all time. By studying these coaches, one has the necessary tools to run a successful college sports program regardless of the sport.

IDS 499 Capstone

Mick Bollenbaugh

PFB 114

10:00 – 10:30 AM

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